‘I Killed the Prom Queen’ Guitarist Stars in Gory New PETA Campaign

For Immediate Release:
2 April 2015

Sydney – Clutching what appears to be the bleeding body of a violently sheared baby lamb, Adelaide-born I Killed the Prom Queen guitarist Jona Weinhofen is the star of a brand-new campaign for PETA Australia that proclaims, “Here’s the Rest of Your Wool Coat”.

“I choose not to associate with any animal cruelty or animal products, and wool is one of those”, says Weinhofen – a vegan for 15 years – in an exclusive video interview with PETA, which reveals how impatient shearers leave sheep with bloody wounds and how wool producers hack chunks of skin off lambs’ backsides in a crude attempt to prevent maggot infestations. “I’ve been wearing non-wool products for 15 years”, Weinhofen concludes, “and I’ve found that things like this sweater I’m wearing right now keep me just as warm and cosy as any wool might.”

As PETA Australia – whose motto reads, in part, that “animals are not ours to wear” – recently revealed when they shared a PETA US international exposé of the wool industry, gentle sheep are punched in the face, jabbed with electric clippers, slammed into the floor and stamped on by impatient workers. Some sheep even die from the abuse, such as one whose neck was twisted by a shearer who confessed, “I get angry”.

Weinhofen is also known for his performances with Bring Me the Horizon and Bleeding Through. He’s part of a growing list of celebrities – including 360, Dave Navarro, Missy Higgins, The Veronicas and Iggy Pop – who have teamed up with PETA Australia or their affiliates to promote fashion that’s kind to animals.

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