VIDEO: COWS ELECTROSHOCKED AND BEATEN FOR LEATHER CAR INTERIORS

For Immediate Release:
17 November 2016

PETA Exposes Systemic Cruelty at Suppliers to World’s Largest Leather Producer With Links to Toyota, Ford, Holden, and More

São Paulo, Brazil  — A new PETA video exposé featuring investigation footage from the non-governmental organization Repórter Brasil of eight Brazilian cattle ranches supplying JBS S.A.—the world’s largest beef producer and leather processor—reveals that cows are branded in the face with no pain relief, electroshocked, and beaten before their throats are slit and they are skinned to make the leather interiors offered by Ford, Holden, Toyota and other major car brands worldwide.

In response, PETA US—whose motto reads, in part, that “animals are not ours to wear or abuse in any other way”—has written to the car companies calling on them to replace all leather interiors with vegan leather.

“Every leather car interior means that approximately three gentle cows were likely beaten, branded and shocked before being skinned,” says PETA President Ingrid Newkirk. “PETA is calling on consumers to make kind choices concerning what they buy and what they drive and to leave animals’ skins out of it.”

The eyewitness found that calves were dragged away from their mothers and yanked up by their ears and tails and that cows suffered from open, bloody wounds. Cattle were forced into tight chutes, where they trampled one another in panic, and were electroshocked to force them onto crowded trucks headed to JBS slaughterhouses, where their throats were slit, and their skin was cut off.

Brazil has one of the largest cattle herds in the world—219 million cows, who now occupy an area equal to the combined land mass of France, Germany, and Ukraine. Just a few short decades ago, this area was covered with lush, valuable rainforest.

JBS produces 10 million hides annually through its 26 factories scattered across three continents. In addition to car interiors, its leather has also been linked to fashion retailers Adidas, Nine West and Columbia.

Photographs are available here. For more information, please visit PETA.org.au