Exposing Animal Abuse ‘Conflicts Heavily’ With Website’s Content

For Immediate Release:
30 April 2012

Sydney – As models, designers and buyers arrive at Circular Quay today to kick off Mercedes-Benz Fashion Week Australia, People for the Ethical Treatment of Animals (PETA) Australia had hoped they would all be talking about exclusive new material from Stella McCartney – that is, her and PETA’s new video exposé of the leather industry.

PETA had tried to purchase online-advertising space on the Vogue Australia website so that dedicated followers of fashion could hear Stella explain that “[a]s a designer, I like to work with fabrics that don’t bleed; that’s why I avoid all animal skins”. She is also asking the industry and consumers, “Please join me in exploring the huge variety of fashionable shoes, belts, purses and wallets that aren’t the product of a cow’s violent death”.

Unfortunately for PETA – and the millions of cows who suffer and are killed for their skin every year – Vogue Australia refused our online-advertising application, saying that the subject matter “conflicts heavily with the content of vogue.com.au“.

As fashion industry representatives such as Vogue Australia continue to hide the truth about what happens to cows used for their skin, PETA and other animal advocates, such as Stella McCartney, will work ever harder to expose their support of this barbaric industry.

To find out more about what happens to cows used for their skin and to view Stella’s video, please visit PETA.org.au. A broadcast quality version of the video can be downloaded here: http://petaav.com/4broadcast/Stella_McCartney_Leather_PSA_peta_aus_v1_pal.htm