VOLVO NETS PETA AWARD FOR NEW BRAKE SYSTEM DESIGNED TO PROTECT KANGAROOS

More than 20,000 Accidents Involving Kangaroos Reported Every Year

For Immediate Release:
November 17, 2015

Sydney – Courtesy of PETA, a Compassionate Business Award is on its way to Volvo for working to create a new braking system that’s designed to protect kangaroos and drivers from collisions. Although existing radar can spot pedestrians and other cars on the road, fast-moving kangaroos can easily evade sensors. More than 20,000 car accidents occur every year as the result of encounters with kangaroos. For its compassion and forward-thinking design, Volvo will receive a framed certificate from PETA.

“Volvo’s research is a vital step towards putting the brakes on dangerous accidents that claim kangaroo and human lives”, says PETA Director of Campaigns Jason Baker. “PETA hopes other companies will take a page from Volvo’s book and begin implementing new systems that keep everyone safe.”

As noted by PETA, whose motto reads, in part, that “animals are not ours to abuse in any way”, kangaroos are social animals who live in closely knit groups. They groom each other, protect one another from danger and are peaceful herbivores who eat grasses, flowers, leaves and ferns.

For more information, please visit PETA.org.au.

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