For Cruelty-Free Beauty, There’s No Other Store Like David Jones

Everyone knows compassionate consumers are beautiful on the inside, and it’s super-easy to be radiant on the outside, too, with David Jones cosmetics, skin care, sun care, and self-tanning lotions – all of which now have PETA’s cruelty-free accreditation!

You can now find PETA’s Beauty Without Bunnies logo on David Jones’ entire range of beauty products, meaning that you can indulge and get glam knowing that no animal suffered through cruel and unnecessary tests to fill your beauty bag.

Unfortunately, legislative delays and contention around potential loopholes have prevented Australia from joining the likes of the European Union, New Zealand, and Israel in banning the sale of cosmetics that have been tested on animals. Luckily, companies such as David Jones are leading the charge in creating demand for alternative testing methods so that animals no longer have to endure agony in laboratories, where chemicals are dripped into their eyes just to produce mascara or shampoo.

PETA’s Beauty Without Bunnies campaign celebrates kinder companies and provides caring shoppers with the information that they need in order to make compassionate choices.