Melbourne Fashion Festival Gives Fur the Cold Shoulder!
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With numerous Australian designers and department stores turning their backs on fur, the fashion industry has shown that it listens to consumers and will no longer support the cruel fur trade. Now, one of the biggest fashion events in Australia, the L’Oréal Melbourne Fashion Festival (LMFF) has issued a no-fur policy for its entire event!
The policy, which will be sent to all designers showing their collections at this top fashion event, states that the LMFF “is committed to not allowing the presentation of fur at MFF produced shows and events. Only items containing fake or faux fur will be permitted”. All fur trim or any other item containing the actual fur of an animal will be prohibited under the new policy.
The news comes as a grizzly new video about the fur trade released by PETA Asia has gone viral. Viewed by more than 1 million people globally, the ad shows human body parts worn on the catwalk by non-human animal “models”.
Every fur coat, lining or piece of trim represents the suffering of dozens of animals, whether they have been caught in the wild and slaughtered or confined to farms. Furriers also often intentionally mislabel items, and fur in Australia can come from animals (including cats and dogs) who have been beaten, boiled, hung, electrocuted and skinned alive on Chinese fur farms.
PETA Australia has been working with the LMFF to develop its fur-free policy and is thrilled that the ban will come into place in time for the 2013 event in March. This is a monumental step that the LMFF is taking, and it should be congratulated. As one of the biggest fashion events in Australia, it is setting a standard for all designers and festivals to follow. Thanks, LMFF!
Posted by Claire Fryer
janet phillips commented: 2-16-2013 at 9:22 AM
Well done LMFF, hopefully this will inspire all fashion outlets to have nothing more to do with the unbearably cruel fur and skin trade. If we all saw one puppy being skinned alive, we would be traumatized for life. Surely we can live without inflicting horror and cruelty on any living thing.
Amy Johnson commented: 2-16-2013 at 10:22 AM
this is great! PETA rocks xoxo
Pam Woodward commented: 2-16-2013 at 1:55 PM
Fantastic decision to disallow fur products in fashion industry.
Organizers to be commended for their actions at Melbourne festival..
At last !
Thank you
Pam Woodward
ann commented: 2-16-2013 at 2:50 PM
Hopefully all faux fur is actually that and not mislabelled products.
sue commented: 2-16-2013 at 5:14 PM
I have searched the internet for proof of this no fur policy, but say to say that I didnot find one bit of evenence apart from PETA own article that supports the no fur policy
ashleyf commented: 2-21-2013 at 3:37 PM
Hi Sue – we have correspondence from LMFF notifying us about the policy.
Britt Lundkvist commented: 2-17-2013 at 4:25 AM
LMFF, Thank you beyond words!
Love, Light & Laughter
Britt/Sweden
Varusha commented: 2-17-2013 at 9:52 AM
Congratulations! fantastic : ) slowly but surely we’re getting there.
Val commented: 2-17-2013 at 7:20 PM
I am against wearing fur or buying leather as animals have to be cruelly killed. I will never wear fur or leather again.
Gilat commented: 2-20-2013 at 10:49 AM
Congratulations Peta, Congratulations LMFF !! Fashion can be/should be FUN: it cannot be on the acount of other living creatures: especially; when we have wonderful FAUX FUR – UNREALFUR! Great work Peta, we can almost hear the rabbits thanking you all !!!
Michelle traill commented: 2-20-2013 at 11:23 PM
Happy claps for LMFF, each step s awareness. Very positive
Emma commented: 2-26-2013 at 9:16 PM
Hi i have recently watched the fur video on facebook i have shared it it is totally vile that china can get away this that horrible abuse they do to animals i fully suport peta and the proccess of the selling and production of animal fur and i am glad the fashion people have taken notice and willing to set up and say no as well
Amber Layton commented: 2-28-2013 at 7:33 AM
Cannot believe that anyone could have the heart to do something so cruel everyday! If I did half of what they are doing, only once, I’d feel guilty for the rest of life. This is absolutely horrible and painful to watch. I credo when watching the video. China has to be stopped from this horrible cruelty. It breaks my heart.
Anita Dunhill commented: 2-28-2013 at 10:25 AM
Well done Melbourne!!
Dani commented: 3-5-2013 at 7:29 PM
How can we help – apart from the obvious – to stop this cruelty in China (and elsewhere)?
Surely there is something we can do to alert Chinese officials that this is not tolerated by other countries.
Eva Shresth commented: 3-7-2013 at 11:46 AM
Good job PETA. Three cheers!! I watched the video released by PETA. I was horrified! I am never going to use any fur or leather items for which poor innocent animals are cruelly killed, tortured and killed. Thank you for birnging this into light.
cindy commented: 3-9-2013 at 3:44 AM
Horrible way people can treat animals..Thanks Peta…keep up the good work and end this fur trade for good…People do need to be aware of this ..
Jodieann Merryman commented: 3-9-2013 at 8:14 PM
Thanks LMFF congratulations for supporting PETA and cruelty to animals the animals need people and events like this to stop the Chinese fur farms ,cruelty ,torture of animals hopefully all other fashion shows will boycott wearing fur that’ll help stop the fur trade .Truly amazing your compassion is honourable spread the word no to fur USA should do the same .
Xx
Kerrie commented: 3-10-2013 at 10:51 PM
I am very pleased to read that garments containing real fur has been banned from the LMFF. L’Oreal does seem like an angel for this particular event but they appear to have an ulterior motive.
The Body Shop founder, the late Anita Roddick sold the brand to L’Oreal who does test on Animals and is part owned by Nestle who don’t have the best reputation for how it treats third world producers.
Tania Sword commented: 3-15-2013 at 3:27 PM
I have just seen the video that shows the disgusting cruelty to animals in Asia. I will never travel there. What can I do to help?
ashleyf commented: 3-18-2013 at 8:34 PM
Hi Tania – please email us at info@peta.org.au. Thanks for your support!