“See Me, Not Meat” New PETA Billboard Targets Baiada’s New Tamworth Home
With Baiada’s massive new chicken slaughterhouse – which will kill 15,00 birds every hour and 15.2 million every week – now open in Tamworth, PETA has placed a billboard as you enter the city, reminding residents and visitors to see chickens for the gentle birds they are, not meat. The digital billboard features a chicken with the words “‘I’m Me, Not Meat’. See The Individual. Please Go Vegan”.

Chickens Are Clever Individuals
Chickens have feelings, friends, use complex communication, and dream just like we do. They’re doting parents, can solve puzzles and like to play.
Despite this, more than 750 million chickens are raised for food in Australia every year, confined to crowded cages and barns before being hoisted upside down to have their delicate throats slit before being dragged through electrified water and dismembered.

Baiada Has a History Of Cruelty
A PETA exposé at Baiada’s still-active breeding facility revealed lame, injured, and sick birds, as well as documenting workers crushing chickens’ heads under metal bars while yanking on their legs and then leaving them to die in agony.
One worker told the eyewitness that he would “just start smashing birds”. Another repeatedly tore chickens’ heads off, even putting a severed head on his finger and wiggling it about like a finger puppet.
It’s hard to believe this new facility will be any different – During the course of the initial investigation, Baiada was called and notified that workers were abusing chickens at the abattoir. After the complaint, the eyewitness neither saw any change in workers’ behaviour nor heard from the facility’s management that such abuse was unacceptable.
Don’t Let Mega Killing Factories Win
All over Australia, putrid poultry farms and blood-soaked slaughterhouses are being built. They’re polluting the planet. They’re breeding the next pandemic. And they’re condemning birds to miserable lives and violent deaths.
If parrots or budgies were being confined, abused and killed in the millions, would you eat them?
If the answer is no, you already believe in going vegan. Start your journey with support with our FREE 30-day vegan challenge!
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