After PETA Asia Exposé, More Top Brands Than Ever Refuse to Support Cruelty to Rabbits

For Immediate Release:
23 July 2014

Sydney – On the heels of a PETA Australia campaign, Australian fashion label Aje. has confirmed that it is both fur- and angora-free.

The move comes after a PETA Asia investigation of angora wool farms in China – which supplies more than 90 per cent of the world’s angora wool – resulted in disturbing video footage showing rabbits screaming as their fur is ripped out by the fistful. Previous investigations on fur farms in China – also the world’s largest exporter of fur – revealed that workers bludgeoned raccoon dogs, cut off rabbits’ heads and ripped the fur off still-living animals’ bodies as they writhed in pain.

“Australia’s top brands agree: fur and angora wool are cruelly produced, and they don’t belong in stores”, says PETA Australia Director of Campaigns Jason Baker. “PETA Australia will continue to call on retailers, such as Just Jeans, to follow the example set by Aje. and numerous other top retailers and designers by refusing to support cruelty to gentle rabbits.”

Many Australian designers – including Carly Hunter, Aurelio Costarella, Alexi Freeman, Natasha Gan and George Wu– have removed angora wool and fur products from their lines after hearing from PETA, and the number doing so continues to grow.

Broadcast-quality video footage and photos from angora and fur investigations are available upon request. For more information, please visit PETA.org.au.