For Immediate Release:

November 22, 2016

Actor Would ‘Rather Go Naked Than Wear Wool’

Sydney— Standing au naturel in a lush green forest, Alicia Silverstone bares all in a new PETA campaign that proclaims, “I’d Rather Go Naked Than Wear Wool. Wear Vegan.” The ad, available here, was shot by renowned celebrity photographer Brian Bowen Smith and debuted outside Times Square in New York on Monday, just before one of the biggest American shopping days of the year.

In a video interview with PETA US, Silverstone reveals the naked truth about wool: “It’s just so fast, the shearing process,” she says. “[The sheep are] cut, they’re harmed. They get very seriously wounded, and there’s no care for them when they’re wounded. It’s just, ‘Move on to the next.'”

PETA – whose motto reads, in part, that “animals are not ours to wear” – notes that shearers are often paid by volume, not the hour, which encourages fast, violent work that can lead to gaping wounds on sheep’s bodies that workers roughly stitch close without giving the animals any painkillers. An international exposé of the wool industry in Australia—the source of 90 percent of the world’s merino wool— revealed that workers punched scared sheep in the face, stomped and stood on the animals’ heads and necks and beat and jabbed them in the face with electric clippers and a hammer. When they’re no longer useful to the wool industry, they’re slaughtered.

Silverstone has been an animal rights activist since her Clueless days and is part of a long list of Australia celebrities—including The Veronicas, Ruby Rose, 360, and Imogen Anthony— who have teamed up with PETA and our international affiliates to promote kinder wardrobe choices.

For more information about the cruelty of wool, please visit