For Immediate Release:
13 September 2019

Actor’s Eye-Popping New PETA Ad Urges Consumers to Stop Contributing to Cruelty to Sheep

Sydney – Appearing beaten and bloody, A Place to Call Home star Arianwen Parkes-Lockwood appears in a new ad campaign for PETA that proclaims, “I’d Rather Go Naked Than Wear Wool.”

In an accompanying video, Parkes-Lockwood gives voice to sheep used in the wool industry, describing in first-person detail the lifetime of misery that they endure: “I was born on a farm,” she begins. “My mother actually had twins, but my sister was weak, and it was very cold. She died.” She goes on to recount horrific abuse, including when the sheep’s tail was cut off without painkillers as a baby and when her head was slammed into the ground over and over again while she was being sheared, before being shoved aboard a live-export ship destined for slaughter abroad. “Please, never buy wool,” she pleads.

A link to the ad campaign can be found here.

Multiple PETA video exposés recorded on sheep farms in Australia – the world’s largest exporter of wool – reveal shearers punching sheep in the face, stamping and standing on their heads and necks, and beating and jabbing them with electric clippers. Since 2014, PETA affiliates have documented cruelty to sheep at 99 wool-industry facilities in Australia, North America, South America, and the UK.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, which is a human-supremacist worldview. This is the second time Parkes-Lockwood has featured in an ad for the group. She posed with her newborn baby Lucia last year to raise awareness of how families are ripped apart by the dairy industry.

Parkes-Lockwood is one of a long list of celebrities – including Alli Simpson, Pamela Anderson, and Alicia Silverstone – who’ve joined forces with PETA and its affiliates to promote kindness to animals.

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