For Immediate Release:

31 January 2020

Google Trends Data Show Worldwide Interest in Vegan Living Has Quadrupled in the Last Five Years, As Australia Lead the Way

Sydney – According to Google Trends data, global interest in vegan living has quadrupled in the last five years, and Australia is at the forefront of the movement.

Australia is the nation most interested in vegan living, followed closely by the United Kingdom, New Zealand, Canada, and the United States.

These statistics come one year after PETA sparked a public debate about the ethics of eating animals by barbecuing a “dog” in the middle of Pitt Street Mall.

“In the last year alone, some of the most exciting new plant-based offerings have become available, including the new Domino’s vegan meat pizzas, the Hungry Jack’s Rebel Whopper, San Churro’s new vegan options, Nando’s Great Pretender patty, and more,” says PETA spokesperson Emily Rice. “There’s never been an easier time to ditch animal ‘products’ and give vegan eating a go.”

More Australians are adopting a plant-based diet for the sake of animals, the environment, and their health. Every year, around half a billion animals in Australia endure unimaginable suffering and a terrifying death in the meat, dairy, and egg industries. Meanwhile, the United Nations has warned that a global shift towards vegan eating is necessary to combat the worst effects of climate change. In addition, diets high in cholesterol and animal fat are killing many people, as consuming animal-derived foods is linked to an increased risk of suffering from obesity, cancer, diabetes, and heart disease.

PETA, whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”, opposes speciesism, which is a human-supremacist worldview.

For more information, please visit