For Immediate Release:
15 May 2019

PETA Urges PM Scott Morrison to Offer Dairy Farmers Vegan Solution, Not ‘Magic Beans’

Sydney – As the election campaign reaches fever pitch, animal rights group People for the Ethical Treatment of Animals (PETA) has sent the incumbent Prime Minister, Liberal leader Scott Morrison, a tiny soy bean seed with a big message: help the nation’s beleaguered dairy farmers “become world-leading agents of change by phasing out mammary secretions in favour of tasty, innovative vegan milks”.

Dairy production is highly water-intensive – it takes around 255 litres of water to make just one 250-millilitre glass of milk – but growing plants requires far less water than the amount needed to raise cows. And, unlike cows, plants don’t generate methane, a greenhouse gas that’s 84 times more potent than carbon dioxide in the first two decades after its release. Plants lack a central nervous system and aren’t sentient so, unlike cows, don’t experience physical pain or emotional distress when used in milk production.

“A good leader chooses compassion and innovates to futureproof the lives of others,” writes PETA Campaigns Adviser Mimi Bekhechi in an accompanying letter. “By making the transition to cultivating plant crops rather than exploiting cows, farmers have an opportunity to produce a kinder, healthier, more Earth-friendly milk and to enter a surging non-dairy milk industry worth an estimated $150 million.”

An increasing number of Australians are embracing vegan living to help end animal suffering, improve their own health, and minimise their carbon footprint. Globally, more and more farmers are also moving away from animal agriculture and towards plant crops, citing ethical and economic reasons for making the change.

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that on Australian dairy farms, cows are forcibly impregnated as often as every 13 months and are separated from their newborn calves so that the milk intended for their babies can instead be sold to humans. Male calves are typically sold for veal or killed on the farm, while females endure the same fate as their mothers – they’ll be repeatedly artificially inseminated and separated from their own beloved babies, until their bodies wear out and they, too, are slaughtered.

A copy of PETA’s letter is available upon request. For more information, please visit

PETA supports animal rights, opposes all forms of animal exploitation, and advocates for changes related to those issues. PETA does not directly or indirectly participate in any political campaign on behalf of or in opposition to any candidate for public office or any political party.