For Immediate Release:
14 March 2019

Following Company’s Ewe-Turn, Group Launches Campaign to Save Lambs and Sheep

Sydney – Following boohoo group’sdecision to withdraw its ban on wool, PETA has launched a campaign urging the global retailer to stand by its original decision. The group – which includes the brands boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal – previously told PETA UK that “as of AW19/20, we will not knowingly source any wool products”.

Despite knowing that sheep are subjected to shocking, systematic cruelty in the wool industry – and that wool is one of the mostenvironmentally damaging materials – boohoo group still made the unethical decision to reverse its ban.

“It’s time boohoo group proved that it’s a real leader in global retail by standing by its compassionate initial decision to ban wool,says PETA Outreach Liaison Emily Rice. “PETA’s supporters and other kind shoppers agree that no jumper or scarf is worth kicking, punching, and killing gentle sheep on the shearing floor.”

Since 2014, PETA and its affiliates have released 11 exposésof 99 sheep-shearing facilities on four continents and systemic abuse was found in every one. The most recent exposés – recorded on sheep farms in Australia, the world’s largest exporter of wool – reveal that workers beat petrified sheep, mutilated them, and slit the throats of fully conscious animals. One sheep kicked for nearly a minute after the manager began cutting her throat, and he said that some kick for a “bloody couple of minutes”.

PETA – whose motto reads, in part, that “animals are not ours to wear” – notes that the wool industry also wreaks havoc on the environment: manure generated by farmed animals has significantly contributed to the increase in atmospheric greenhouse gases, large-scale grazing has led to vegetation change and soil erosion, and faecal matter pollutes local waterways. The “Pulse of the Fashion Industry” report ranks wool in fifth place on its list of materials that have the highest cradle-to-gate environmental impact per kilogram.

For more information, please visit PETA.org.au.