‘You Wouldn’t Wear Your Dog. Please Don’t Wear Any Fur’, Says Singer-Songwriter

For Immediate Release:
4 December 2015

Sydney – Singer and TV star Brian McFadden shows off his softer side in a new PETA UK campaign in which he’s cuddled up to his lovable pup Winston. In the ad, he urges fans to join him in swearing off fur.

A high-resolution image of the ad is available here. Please credit photographer Ruth Rose.

“Fur farms are hell on Earth for animals”, says PETA Australia Director of Campaigns Jason Baker. “Animals don’t need to be electrocuted, have their heads bashed in or be skinned alive for the sake of coats and collars.”

As exposed by PETA – whose motto reads, in part, that “animals are not ours to wear” – animals on fur farms are confined to cramped, filthy cages before they are drowned, beaten, strangled, electrocuted and sometimes even skinned alive in order to produce fur coats, collars and cuffs. Imprisoning animals in cramped wire cages – often for their entire lives – denies them the opportunity to engage in natural behaviour such as hunting, playing and swimming.

For more information about the cruelty of the fur industry, please visit