For Immediate Release:
26 April 2018
Bowler Teams Up With PETA to Roll Out Ads Around Adelaide
Adelaide – Cricketer Adam Zampa – who represents Australia in One Day International and Twenty20 International competitions and also played for the Big Bash League’s Adelaide Strikers – has gone to bat for animals in a new campaign for People for the Ethical Treatment of Animals (PETA). In the pro-vegan ads, which will appear on buses across Adelaide, the leg-spin bowler sends the message “Love them. Don’t eat them” to remind everyone that we are all animals who share this planet and want to avoid pain and experience happiness. The artwork is available here.
In a video interview to accompany the campaign, Zampa explains why he steers clear of meat, eggs, and dairy “products”. “I just don’t like exploiting animals,” he says. “I think about the impact that it’s going to have on people, on animals, on the environment. Your actions always impact someone.”
Zampa isn’t the only cricketer who has made the compassionate choice to eat cruelty-free – Adelaide Strikers superstar Peter Siddle, international series bowler Kane Richardson, and sporting legend Jason Gillespie all eat vegan. Athletes from all fields are increasingly coming to the conclusion that they can get all the nutrients they need from vegan foods, and they’re recovering better and feeling fit and strong.
PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that vegans are less prone to suffering from heart disease, strokes, diabetes, cancer, and obesity than meat-eaters are. Each person who goes vegan also dramatically reduces his or her carbon footprint and spares numerous animals daily suffering and a terrifying death. More than 500 million land animals are killed for their flesh every year in Australia. They’re strung upside down, and their throats are slit, often while they’re still conscious.
For more information, please visit PETA.org.au.