‘DON’T BUY IT!’ MENA SUVARI BLASTS CRUEL DOWN INDUSTRY IN NEW PETA US AD

For Immediate Release:

26 June 2018 

American Pie Star Flies to the Rescue of Gentle, Bloodied Birds, Urges Companies to Go Feather-Free

Sydney – With a swirl of bloody feathers encircling her face, vegan American Pie and American Beauty star Mena Suvari puts the down industry on blast in a brand-new ad campaign for PETA US that proclaims, “Cruelty to Animals Gets Me Down. Down Production Is Agony for Ducks. Please Don’t Buy It.”

In a video spot for PETA US, Suvari recalls first learning about the way in which birds suffer for down: “I just remember sitting in my home, and I was watching one of the videos showing these geese who were having their feathers ripped out while they were still alive, and they were screaming,” she says. “And it was really, really horrifying.” She immediately threw her feather-filled comforters and pillows in the trash. “I could not accept myself after watching that video, laying my head down on these pillows and going to sleep that night,” she explains.

PETA – whose motto reads, in part, that “animals are not ours to wear … or abuse in any other way” – has documented that down-industry workers in China left sick and injured chicks, geese, and ducks to die slowly. Dead birds were found decaying in crates and ponds or tossed outside like rubbish. China supplies 80 per cent of the world’s down and feathers used for items such as jackets, sleeping bags, and bedding. There are humane alternatives to down, like Kathmandu’s ThermoPlume and Ettitude’s bamboo-down doonas​,​​ which are kinder, cheaper, and just as warm.

Suvari previously teamed up with PETA US to call for a ban on fur farming in Estonia. She’s part of a long list of celebrities – including her American Woman co-star Alicia Silverstone as well as Gillian Anderson, Joaquin Phoenix, and P!nk – who have helped PETA or its international affiliates promote kindness to animals.

For more information, please visit PETA.org.au.

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