For Immediate Release:

13 February 2020

PETA Affiliates Ask Woolmark Prize Participants to Consider Industry’s Cruelty to Sheep and Contribution to the Climate Crisis

Sydney – This morning, PETA and its international affiliates sent letters to the 10 finalists and nine judges for the 2020 International Woolmark Prize – which will be awarded during London Fashion Week on 17 February – urging them to cut ties with the contest.

PETA and its affiliates point out that cruelty to sheep has been documented in the wool industry in Australia (the world’s largest exporter of wool and Woolmark’s home), the UK, South America, and the US – and the wool industry is a major producer of methane, a potent greenhouse gas that contributes to climate change and is driving ecological catastrophes like the wildfires that have reportedly killed around 100,000 sheep on Kangaroo Island alone.

“Every single wool garment drives an industry that’s spewing out pollutants and fuelling near-apocalyptic wildfires that are burning gentle sheep to death,” says PETA Australia spokesperson Emily Rice. “PETA is urging Woolmark Prize finalists and judges to take a stand against wool by shunning this contest and embracing truly sustainable all-vegan materials.”

In addition to polluting land, air, and water and driving desertification, the production of wool causes sheep immense suffering. PETA’s most recent exposés of Australian sheep farms show workers beating sheep, mutilating lambs, and slitting the throat of a fully conscious sheep.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, which is a human-supremacist worldview. For more information, please visit