Group Will Converge on Collins Street Store Over Designer’s Fur Flip-Flop

What:              Wearing rabbit masks and holding signs that read, “Armani: Save Our Skins”, members of People for the Ethical Treatment of Animals (PETA) Australia will protest outside designer Giorgio Armani’s store on Collins Street on Friday. The belligerent bunnies’ point? That although Armani vowed never to use fur again, he broke his promise, and countless terrified rabbits are painfully dying because of it.

“Giorgio Armani’s compassion for tortured animals ranks right alongside the value of his word: zero”, says PETA Australia’s Director of Campaigns Jason Baker. “Instead of using state-of-the-art faux fur, Armani is ordering the painful deaths of gentle rabbits.”

Armani obtains rabbit fur from China. Video footage of a Chinese fur farm shows that workers pulled rabbits out of cages by their ears and stunned the screaming animals with electrical devices. Rabbits watched as others had their throats cut and their heads and paws cut off with knives before their skin was peeled off their bodies. Many top fashion designers – including Calvin Klein, Stella McCartney, Alannah Hill, Ralph Lauren, Camilla and Marc and Tommy Hilfiger – are 100 per cent fur-free.

Where:            Emporio Armani, 123 Collins St, Melbourne

When:             Friday, 18 October, 11:30 am

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