For Immediate Release:

20 February 2020

Company Drops Items Made From Skin of Tormented Animals

Sydney – Following discussions with PETA US, Hong Kong–based Global Brands Group – which owns more than a dozen brands, including Frye, Aquatalia, and Spyder – will no longer sell fur.

“PETA applauds Global Brands Group for its compassionate and business-savvy decision to ban fur, which shows that the future of fashion is vegan,” says PETA Senior Outreach and Partnerships Manager Emily Rice. “PETA urges all retailers to meet the rising demand for luxurious, cruelty-free alternatives or be left in the dust by ethical shoppers, who simply don’t want animals to be abused and killed for coats, collars, or cuffs.”

As revealed in PETA’s video exposé, animals on fur farms spend their entire lives confined to filthy wire cages that are so cramped that they can take only a few steps in any direction. Fur farmers use the cheapest killing methods available, including neck-breaking, suffocation, poisoning, and genital electrocution. Animals are sometimes still alive and struggling when workers hang them up by their legs or tails to skin them.

Global Brands Group previously banned angora wool and ostrich skin and feathers after talks with PETA US. It now joins hundreds of top designers and retailers – including Burberry, Gucci, Versace, and Michael Kors – in banning fur.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, which is a human-supremacist worldview. For more information, please visit