For Immediate Release:
25 May 2017

Palm Beach Woman Scoops Up Prize in PETA Contest

Gold Coast, Queensland – After entering a PETA competition which attracted hundreds of entrants from across Australia, Palm Beach mum Jordan Mcgregor has been crowned Australia’s Sexiest Vegan Next Door! As a vegetarian for most of her life, it wasn’t until Mcgregor – who was a new mum at the time – saw a PETA video in which cows used for their milk were being separated from their calves that she decided to go vegan. Her compassion for all mothers proves that kindness is the sexiest quality of all.

“Now my child – who is also vegan – is almost 2 years old. He is the healthiest, most vibrant child I know,” Mcgregor says. “I truly believe mothers are a powerful transformational force. … It begins with mothers [who then] imprint these values on the hearts of their children.”

The contest – modelled after PETA’s iconic Sexiest Vegan Celebrity contest, which has featured stars such as Today Extra‘s David Campbell, Olympian Morgan Mitchell, and model Bridget Malcolm – shows that gorgeous men and women who are meat-, dairy-, and egg-free can be found all over Australia, which last year topped Google Trends data for searches of the word “vegan”.

“A fit body, a healthy heart, and a clear conscience are just some of the benefits of eating vibrant plant-based meals,” says PETA Associate Director of Campaigns Ashley Fruno. “Jordan is a testament to how sexy vegans are – inside and out.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that, while vegans obviously have big hearts, studies show that they have healthier ones, too. In addition to slashing their risk of developing heart disease, they’re less prone to suffering from cancer, diabetes, and obesity.

Mcgregor will be treated to a weekend getaway at The Beet Retreat and a six-month mystery-box subscription from The Cruelty Free Shop.

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