For Immediate Release:
3 July 2020
Australian Beauty Giant Discontinues Mink Eyelashes, Effective Immediately
Sydney – After hearing from People for the Ethical Treatment of Animals (PETA) and its supporters that sensitive minks are caged, killed, and skinned for fur coats and other items – including false eyelashes – MECCA has confirmed it will no longer stock mink-fur eyelashes and will purchase only synthetic or faux-fur lashes going forward. To thank the company for its compassionate move, PETA has sent it a box of delicious vegan chocolates.
The decision comes just days after Sephora – the world’s leading beauty retailer – announced it would be banning the cruelly obtained product as well.
“Two of the largest beauty retailers in Australia have turned their backs on fur within a week,” says PETA spokesperson Emily Rice. “Eyelashes are not worth tormenting and killing a sensitive animal, and PETA welcomes MECCA’s compassionate decision to join Sephora, Tarte, Too Faced, Urban Decay, and the scores of other beauty brands that are helping PETA push the beauty industry in a kinder direction.”
As PETA pointed out in its action against MECCA, mink fur typically comes from fur farms, where stressed minks frantically pace and circle endlessly inside cramped wire cages and many languish from infections or broken or malformed legs. Some minks even self-mutilate as a result of the intensive confinement, gnawing on their own legs or tails. At the end of their miserable lives, they’re gassed or electrocuted or their necks are broken.
PETA – whose motto reads, in part, that “animals are not ours to wear” and which opposes speciesism, a human-supremacist worldview – is calling on Lilly Lashes, previously sold by MECCA, and Velour to go fur-free.
For more information, please visit PETA.org.au.