‘Boys Like You’ Rapper Says Fur Is ‘F*cked Up’

For Immediate Release:

2 June 2014

Melbourne – Hot off a slew of performances as part of Eminem’s “Rapture” tour and the release of three new singles from his third album, Utopia – which is set to drop in June – Melbourne-born hip-hop artist 360 stars in a brand-new ad campaign for PETA in which he shows off the tattoos adorning his bare chest and arms next to the words “Ink, Not Mink”. The ad, which was shot by celebrity photographer Mark Lobo, goes on to proclaim, “Be Comfortable in Your Own Skin, and Let Animals Keep Theirs”.

In an exclusive video interview with PETA, the “Boys Like You” rapper also opens up about how “f*cked up” the fur industry is. “Imagine if there was another species of creature on the planet … and they grabbed a human, stuck something up his arse and electrocuted him, ripped [his] skin off and then started wearing it around as fashion … it’s really creepy”, he says. “People would be outraged if we were treating humans like that, so why is it OK for animals to be treated that way? People should understand what goes on behind the scenes.”

Almost 74 per cent of the fur imported into Australia comes from China, where animals – including dogs and cats – are electrocuted, bludgeoned and even skinned alive for their fur. And since items are often deliberately mislabelled, consumers have no way of knowing whose skin they’re buying.

360 joins a growing list of top musicians and other celebrities – including Waka Flocka Flame, Dave Navarro, Missy Higgins, Iggy Pop, Ke$ha, The Veronicas, Kid Ink and Natalie Imbruglia – who have teamed up with PETA Australia or its affiliates to speak out against fur.

Broadcast quality footage is available upon request. For more information, please visit PETA.org.au.