For Immediate Release:
23 August 2017

Steakhouse Wins PETA Proggy Award for New Menu Addition

Brisbane – Vegan food and a steakhouse might seem like an unlikely combination, but Hog’s Breath Cafe has just received a Proggy Award from People for the Ethical Treatment of Animals (PETA) for responding to the hunger for cruelty-free cuisine with its tasty new Crispy Vegan Schnitzel Burger. PETA’s Proggy Awards (“Proggy” is for “progress”) recognise animal-friendly achievements in commerce and culture.

“A few years ago, some people might have thought that pigs would fly before you could order vegan food at Hog’s Breath Cafe,” says PETA Associate Director of Campaigns Ashley Fruno. “But times are changing, and even the most traditionally meaty places are changing with them.”

Hog’s Breath’s new menu comes as interest in vegan eating reaches an all-time high, and Australia is leading the way, according to Google Trends data. PETA – whose motto reads, in part, that “animals are not ours to eat” – points out that people who adopt a plant-based diet are less likely to develop heart disease, diabetes, and cancer. They can also halve their dietary greenhouse-gas emissions and save the lives of around 100 animals every year.

In addition to receiving a framed award, Hog’s Breath Café will have its new vegan fare– which is available at all 80 restaurants in Australia and New Zealand –featured on PETA’s website.

To order a free vegan starter kit, please visit PETA.org.au.