For Immediate Release:
1 March 2018

It’s a Family Affair as 22-Year-Old Model Follows Her Mother’s Example by Posing for Fierce New PETA Ad

Sydney – Following in her mother’s footsteps for what may be PETA’s boldest ad yet, Ireland Basinger-Baldwin takes a strong stance with her body covered only by the words “I’d Rather Go Naked Than Wear Fur.” In the ad, shot by celebrity photographer Brian Bowen Smith, the 22-year-old raises her hands in support of Gucci, Michael Kors, and the hundreds of other companies that have gone fur-free.

In an exclusive video interview, the model shares how her mother, Kim Basinger – who posed in the iconic anti-fur campaign for PETA US in 1994 – inspired her to bare all: “I saw the images from when my mom shot this campaign, so it was something that I had aspired to do,” she says. “If you wouldn’t wear your dog, then you shouldn’t wear fur at all because all animals are equal and deserve equal respect and equal compassion and love.”

She is fur-free in her professional life, too, adding, “I actually have it in my contract as a model that I won’t wear fur. I didn’t want that to be a part of my brand. I’ve had wardrobe people try to put me in fur coats and jumpsuits and lay on a fur rug and do whatever, and I’ve actually told people to f*ck off.”

PETA – whose motto reads, in part, that “animals are not ours to wear” – has consistently exposed cruelty to animals who are caged, beaten, electrocuted, and even skinned alive for their fur. Many designers – including Giorgio Armani, Calvin Klein, and Ralph Lauren – went fur-free after being targeted with this exposé of rabbit fur farms, and major Australian organisations and brands such as Anglicare, Vinnies, Kym Ellery, David Jones, and Myer now have fur-free policies.

Basinger-Baldwin joins a long list of celebrities – including her father, Alec Baldwin, and stepmother, Hilaria Baldwin, as well as Noah Cyrus, Kesha, and P!nk – who have teamed up with PETA or its affiliates to promote kindness to animals.

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