IT’S A WRAP: AFTER THREE DECADES, PETA AND AFFILIATES RETIRE ‘I’D RATHER GO NAKED THAN WEAR FUR’ CAMPAIGNS

For Immediate Release:

6 February 2020

Citing Fur Bans, Enlightened Designers, and Closing Salons, Group Expands Focus on Leather and Wool

Sydney – After three decades of recruiting stars to pose nude and declare, “I’d Rather Go Naked Than Wear Fur,” PETA and its international affiliates are celebrating the demise of the fur trade and calling it a wrap on the iconic ad campaigns, which have featured P!nk, Gillian Anderson, Eva Mendes, and dozens of other celebrities.

PETA is announcing the news in advance of New York Fashion Week – during which celebrities have unveiled naked anti-fur ads since the ’90s – and citing a historic tipping point: “Nearly every top designer has shed fur, Virgin Australia Melbourne Fashion Festival and Perth Fashion Festival have fur bans, Queen Elizabeth II has renounced it, iconic department store Macy’s is closing its fur salons, and now, the largest fur auction house in North America has filed for bankruptcy,” says PETA spokesperson Emily Rice, “With fur in a downward spiral, PETA and its international affiliates will expand our efforts to expose the violent leather and wool trades.”

The slogan was first used in 1990, when rock icons The Go-Go’s posed in the buff for a “We’d Rather Go-Go Naked Than Wear Fur” poster, which was sold at the band’s concerts and whose proceeds went to PETA US. Soon after, Christy Turlington and Marcus Schenkenberg became the first supermodels in the US series. Pamela Anderson, Taraji P Henson, and Wendy Williams were among those who unveiled their Times Square PETA US billboards during Fashion Week. Kim Basinger was one of the first to support the message – and the very latest was her daughter, model Ireland Basinger-Baldwin. Even Steve-O has been part of the campaign.

Among the outspoken feminists who’ve participated is Gillian Anderson – who launched her PETA ad on International Women’s Day, stating, “This is my body. It’s mine to do with as I please. And today, I’m using it to stand up for animals and their right to exist as they please – with their skin still attached, naturally. My nakedness also makes a bigger statement. As an actor who is usually unusually modest, suddenly I find myself concerned that modern feminism has too many people confusing sexy with sexist.”

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.au.

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