For Immediate Release:
30 April 2018
Oscar Nominee Uses Helium Balloon to Grab Attention in Latest PETA US PSA
Sydney – “By now, you’ve probably been told to go vegan. Right?” begins James Cromwell in a new video for PETA US, in which he solemnly lists the numerous reasons why he’s been vegan for decades – from kindness to animals and a smaller carbon footprint to a boost in health. But worried that his serious demeanour is doing little to inspire viewers, the Academy Award–nominated actor quickly changes his tone and gets goofy with a helium balloon to capture their attention. Cromwell shot the ad, available here, in January, when he also received a Hero to Animals Award.
He explains that “going vegan lowers your chances of suffering from heart disease, cancers, strokes, and diabetes. And … it’s the best way to end animals’ suffering.”
PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that each person who goes vegan spares around 100 animals a year daily suffering and a terrifying death. Eating vegan is also more effective in combating climate change than switching from a standard car to a hybrid.
Cromwell – a vegetarian since the 1970s and a vegan since starring in Australian film Babe – is a long-time PETA supporter who most recently appeared in the PETA US religious-themed “Redemption” Super Bowl ad.
For more information, please visit PETA.org.au.