For Immediate Release:
24 October 2018

Outdoor Retailer Joins Growing List of Brands Banning the Material After Investigation Revealed That Workers Mutilated, Killed Goats

Sydney – After PETA urged Macpac to ban mohair, the New Zealand outdoor retailer has joined the ever-increasing number of brands worldwide that have pledged not to sell the cruelly obtained material. “No animal deserves to be treated so poorly. We are very happy to commit to never using mohair at Macpac now or in the future,” said Macpac CEO Alex Brandon after viewing the footage.

The move by Macpac – which has two e-commerce channels and over 60 bricks-and-mortar storefronts in New Zealand and Australia, in addition to selling through third-party retailers in Chile, Japan, the UK, and Europe – follows PETA Asia’s first-of-its-kind investigation of the mohair industry in South Africa, which is the source of more than 50 per cent of the world’s mohair. The video exposé shows that shearers – who are paid by volume, not by the hour – worked quickly and carelessly, leaving angora goats with gaping wounds. Workers then roughly stitched the animals up without giving them any pain relief. Unwanted goats died in agonising ways: one worker slowly cut their throats with a dull knife while they were fully conscious and then broke their necks, hacking one animal’s head off. Others were hauled to an abattoir, where they were electrically shocked, hung upside down, and slashed across the throat.

“PETA’s exposé pulled back the curtain on abuse in the mohair industry, revealing that gentle baby goats cried out in fear and pain as they were shorn for mohair jumpers and scarves,” says PETA spokesperson Emily Rice. “Macpac has joined the growing list of fashion brands that recognise that today’s shoppers don’t support cruelty to animals.”

PETA – whose motto reads, in part, that “animals are not ours to wear” – notes that in August, South Africa’s National Council of SPCAs filed cruelty-to-animals charges against four angora goat farmers based on PETA Asia’s evidence. The national police force is investigating the farmers – as well as shearers and other farmworkers.

Macpac’s policy against stocking mohair is effective immediately. The company joins over 300 other major retailers worldwide – including Forever New, Gap, H&M, Topshop, Gorman, ASOS, UNIQLO, and Esprit – that have banned mohair in response to PETA Asia’s investigation.

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