For Immediate Release:
3 March 2020
Famous Leather Label Joins Over 1,000 Companies Worldwide on List of Brands Offering Animal-Friendly Fashion
Melbourne – Known for its leather accessories, globally recognised label MIMCO has turned over a new leaf – an apple leaf, to be exact – and become the latest major brand to launch a vegan leather range accredited with the “PETA-Approved Vegan” logo.
Responding to a huge groundswell of interest in vegan fashion, MIMCO has released its stunning new ‘Gala Collection’, which is made from apple leather. By introducing this animal- and eco-friendly line, the company is following in the footsteps of other leading designers and brands, including Hugo Boss, which stocks a pineapple-leather shoe range, and H&M, whose Conscious Collection includes items made from wine waste.
“We’re thrilled that MIMCO will proudly display the ‘PETA-Approved Vegan’ logo on its animal-free items,” says PETA spokesperson Emily Rice. “By using leather made from apple peel to create animal-friendly versions of the stunning pieces it’s famous for, the brand is proving that no one has to suffer for a luxe leather look, and leading the charge when it comes to making kind and sustainable accessories highly desirable.”
The “PETA-Approved Vegan” logo helps shoppers easily identify products that are animal-friendly and that tread lightly on the planet, attributes that are becoming increasingly important to consumers. Among the other brands using the logo is Perth-based vegan label Zhivago, a favourite of celebrities like Katy Perry, Kylie Minogue, Delta Goodrem, and Lady Gaga.
PETA – whose motto reads, in part, that “animals are not ours to wear” – notes that killing animals for fashion is a form of speciesism, a human-supremacist worldview. On fur farms, animals spend their entire lives confined to filthy wire cages before being electrocuted, gassed, poisoned, or even skinned alive. Wool-industry workers beat and mutilate sheep, gentle cows’ throats are slit and their skin is peeled off for leather, and conscious alligators’ necks are hacked open and metal rods are jammed down their spines so that their skin can be used for handbags and other accessories.
For more information, please visit PETA.org.au.