PETAMembers to Converge on Designer’s Store, Baring Their Skin to Save Animals’ Skins

For Immediate Release:
13 September 2012

Sydney – Lying nearly naked in flower-covered coffins surrounded by tombstones inscribed with the tagline “Armani: Fur Is Dead”, members of People for the Ethical Treatment of Animals (PETA) Australia will protest outside the Emporio Armani store in Sydney on Friday. Other activists will hand out leaflets that explain how countless animals suffer and die so that their fur can be used in Armani apparel. It’s all part of PETA’s campaign targeting Giorgio Armani since he broke his promise to stop using fur.

Date:   Friday, 14 September
Time:  12 noon sharp
Place:  Outside Emporio Armani, 4 Martin Pl, Sydney

Armani buys his rabbit fur from China, where animal protection laws are virtually non-existent. Video footage from undercover investigations of rabbit-fur farms in China, where almost three-quarters of Australia’s fur comes from, shows rabbits who are crammed into filthy cages encrusted with urine and faeces. Workers at a farm pull rabbits from cages by their ears and shoot them in the head with electric stun guns – often multiple times – while the terrified animals kick and scream. The rabbits are then hung upside down and decapitated. Click here to view the video footage. (Broadcast-quality footage is available upon request.)

“Armani is sentencing countless rabbits – who are members of one of the world’s gentlest species – to a horrific life and a violent death in China”, says PETA’s Jason Baker. “Investigations of fur farms always turn up the same horrible abuses. All over the world, animals on fur farms are forced to live in filthy, miserable conditions. They are deprived of basic necessities and die in agony and terror.”

Many top fashion designers, including Camilla and Marc, Rachel Gilbert, Stella McCartney, Ralph Lauren, Camilla Franks and Alannah Hill, are fur-free.

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