Star Strips Down for New Campaign Highlighting the Meat and Dairy Industries’ Drain on the World’s Water
For Immediate Release:
19 May 2015
Sydney – As Australia continues to battle rainfall deficiencies, Pamela Anderson appears in an Alfred Hitchcock–inspired PETA ad to declare that the solution to global water shortages isn’t just shorter showers but also turning off the tap on animal agriculture.
“Rivers are siphoned off, not just for the animals but also for crops grown to feed animals on factory farms,” says Anderson, a long-time vegan. “Producing 1 pound of beef uses as much water as about six months of showers.” The ad, which is a spoof of Psycho‘s famous shower scene, was photographed by David LaChapelle.
Recent reports state that more than 70 per cent of Queensland and parts of northern New South Wales are in severe drought, and the federal government has announced that it will distribute extensive support packages to farming and rural communities despite the fact that animal agriculture is Australia’s largest consumer of water, with sheep, beef cattle and grain farming accounting for the highest consumption.
For more information on transitioning to a vegan diet and to order a copy of PETA’s free vegan starter kit, please visit PETA.org.au.