For Immediate Release:

7 May 2020

Group Writes to CEO Suggesting a ‘Kinder, Greener Treat’

Sydney – Following the news that Robern Menz will soon begin work to return the famous Polly Waffle to Australian supermarkets, animal protection group People for the Ethical Treatment of Animals (PETA) has written to the CEO of the South Australian chocolate maker asking it to consider veganising the chocolate bar ahead of its relaunch.

PETA’s letter to Menz highlights the rising popularity of vegan food as a result of concerns about animal welfare, human health, and the environment. “Cows in the dairy industry suffer immensely from birth,” writes the group. “Every year in Australia, around 400,000 male calves born to cows on dairy farms endure a long, stressful journey to the abattoir to be killed for veal when they’re still under 30 days old. Meanwhile, female calves will follow in the sad footsteps of their mothers – they’re repeatedly forcibly impregnated and relentlessly milked, until they’re considered ‘spent’ and slaughtered at around 4 years old.”

Noting that Polly Waffle is quintessentially Australian, the letter also touches on the environmental impact of animal-derived products, pointing out that each of the 1.65 million cows in Australia’s dairy industry drinks up to 85 litres of water per day while lactating – a huge drain on a natural resource in a nation that has faced ongoing drought and catastrophic bushfires.

PETA – whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview – notes that the global vegan food market is expected to be worth more than US$24 billion by 2025, a trend driven largely by millennials – the target demographic for the Polly Waffle relaunch.

PETA’s full letter to Menz can be found here. For more information, please visit