For Immediate Release:
22 April 2020
Group Asks KordaMentha to Reinvent Burger King as a Plant-Based Pioneer
New Zealand – Following the news that the parent company of Burger King in New Zealand has been placed into receivership, People for the Ethical Treatment of Animals (PETA) has written to the receiver, KordaMentha, urging it to reopen the franchise as a fully vegan chain.
In its letter to KordaMentha partner Brendon Gibson, the group points out that a global shift towards vegan eating would go a long way towards addressing three major challenges the world currently faces – the climate crisis, zoonotic diseases, and cruelty to animals. “Not only is vegan eating the future if we are to make meaningful headway when it comes to avoiding environmental catastrophe and future global health crises while respecting our fellow animals, it’s also simply good business,” PETA states, as the global vegan food market is “set to skyrocket to an estimated $31.4 billion by 2026”.
Nothing has shaken up our concept of “business as usual” like the coronavirus pandemic. As far back as 2016, the UN Environment Programme warned that the “livestock revolution” increases the likelihood of disease transmission. The US Centers for Disease Control and Prevention warns that 75% of new or emerging diseases originate in animals. Indeed, since 2004, the world has seen economies hit by and lives lost to a plethora of zoonotic diseases: avian and swine influenza, bovine tuberculosis, Ebola, MERS, Nipah virus, SARS – and now, COVID-19, which has claimed over 165,000 lives in just three months and is poised to wipe “trillions“ of dollars from the global economy.
“Burger King in New Zealand has a unique opportunity to lead the food revolution that the world desperately needs,” says PETA spokesperson Emily Rice. “By reinventing itself as a vegan brand, it can save billions of animals’ lives, help reduce the risk of catastrophic climate change, and play a part in preventing future animal-borne pandemics.”
PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, which is a human-supremacist worldview.