Lettuce-Clad Beauty Will Ask Residents to ‘Turn Over a New Leaf – Go Vegan’

For Immediate Release:
26 June 2012

Brisbane – Wearing a figure-hugging gown made from real lettuce leaves and holding a sign that reads, “Turn Over a New Leaf – Go Vegan”, a member of People for the Ethical Treatment of Animals (PETA) Australia will urge passersby to go vegan at King George Square tomorrow.

Date:   Wednesday, 27 June
Time:  11 am sharp
Place:  King George Square, Brisbane

PETA’s “Lettuce Lady” wants to draw attention to the suffering of billions of animals who are raised and killed for food. The consumption of meat, eggs and dairy products is also a major contributor to climate change, resource depletion, pollution and world hunger.

During 2011, Australia slaughtered more than 7 million cattle, almost 700,000 calves, nearly 5 million sheep and 18 million lambs, more than 4.5 million pigs and almost 550 million chickens. Animal agriculture is responsible for more than 30 per cent of the country’s greenhouse-gas emissions.

Waste, antibiotics and pesticides from factory farms and abattoirs contaminate water sources. Farmed animals produce 13 billion metric tons of excrement a year – that’s 48 times as much as the world’s human population produces. Much of the world’s water supply is diverted to animal agriculture – even desert nations in Africa and the Middle East are pouring what little water they have into meat production. Each day, animal agriculture consumes a shocking 2.5 trillion litres of water – enough for everyone in the world to take eight showers.

Meat production also wastes food that could be used to feed people. It takes up to 16 kilograms of grain to produce just 1 kilogram of meat, and animals raised for food consume nearly 1 billion metric tons of human-edible food every year. That’s enough to feed almost half the world’s population. By raising animals for food, we’re condemning people around the world to starvation.

Most animals raised for food are confined to filthy, crowded enclosures and denied everything that is natural and important to them. On factory farms and in abattoirs, chickens have their throats cut while they’re still conscious, piglets are castrated and have their tails cut off without being given any painkillers and cows are hung upside down and skinned while they’re still alive and able to feel pain.

“We’re asking people to turn over a new leaf and go vegan”, says Lettuce Lady Brittiny Perkins. “With so many delicious alternatives to meat, eggs and cow’s milk available, it’s easier than ever to enjoy great food without causing animal suffering.”

For more information about animals used for food, please visit Broadcast-quality video footage of animals who suffered in the meat industry is available here: