Company Objects to ‘Shock Imagery’ in Thought-Provoking Campaign

For Immediate Release:
30 October 2013

Brisbane – Queensland Rail has rejected PETA’s explicit ad blasting the live export of sheep and cattle to foreign countries for slaughter. The ad shows sheep jam-packed into filthy stalls aboard a ship and reads, “Their Commute Is a Real Killer. Ban Live-Animal Export!” A train company official stated, “Whilst I personally support the work PETA does in fighting for animal welfare the shock imagery and tone used here cannot be approved for display and we will need to look at a more moderate message”. The same ad can be seen at PETA.org.au.

“Queensland Rail officials are way off track if they think they’re doing their passengers a favour by hiding from them the ugly truth about live exports”, says PETA Australia’s Jason Baker. “Even a year’s worth of the worst commutes imaginable can’t match the suffering these animals experience in five minutes aboard these shameful death ships.”

Sheep and cattle die by the tens of thousands each year when they are crowded together on multi-tiered, open-decked ships for voyages across thousands of kilometres of sea, during which the temperatures regularly reach more than 40 degrees. During these agonising journeys – which can take several days or even weeks – many animals die of starvation or heat exhaustion or are trampled by their terrified penmates.

Investigations by PETA and its affiliates have revealed that sheep and cattle who survived the gruelling ocean voyage from Australia were dragged by the ears and legs onto trucks, kicked in the face and hauled to backyard abattoirs, where their throats were cut while they were still conscious. These practices are illegal in Australia.

For more information, please visit PETA.org.au.