Sephora Bans Fur Eyelashes After PETA Push

For Immediate Release:

1 July 2020

World’s Largest Beauty Retailer Takes Action to Prevent Sensitive Minks From Being Caged, Killed, and Skinned

Sydney – Following a PETA campaign and e-mails from more than 280,000 concerned shoppers, Sephora has confirmed that it has banned mink-fur eyelashes and will purchase only synthetic or faux-fur lashes going forward. To thank the company, PETA US is sending it a box of delicious vegan chocolates.

“Today, almost everyone has turned their back on the cruelty associated with fur – including the biggest names in fashion,” says PETA spokesperson Emily Rice. “Mink eyelashes are no different to a fur coat when it comes to animal suffering, and PETA welcomes Sephora’s decision to join Tarte, Too Faced, Urban Decay, and the scores of other brands that know that gorgeous synthetic lashes are the future of beauty.”

As PETA pointed out in its action against Sephora, mink fur typically comes from fur farms, where stressed minks frantically pace and circle endlessly inside cramped wire cages, and many languish with infections or broken or malformed legs. Some minks even self-mutilate as a result of the intensive confinement, gnawing on their own legs or tails. At the end of their miserable lives, they’re gassed or electrocuted or their necks are broken. Despite this, Sephora marketed mink eyelashes as “cruelty-free”.

PETA – whose motto reads, in part, that “animals are not ours to wear” and which opposes speciesism, a human-supremacist worldview – is calling on MECCA and Velour to go fur-free.

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