For Immediate Release:
29 March 2017

Exclusive Collaboration Celebrates Eco-Friendly, Cruelty-Free Style

Byron Bay – Australian fashion label In the Soulshine is making vegan the new vogue and has partnered with PETA US to spread the cruelty-free message with a limited-edition crop top. The Byron Bay company is beloved by celebrities around the world, including Olympian Stephanie Rice, actor Evanna Lynch, musician Jona Weinhofen, and surfer Tia Blanco.

Photos of the T-shirt are available here, here and here.

The new tee is made with 100 per cent cotton jersey and sustainable vegan ink and features fun button art with messages like “Animals Are Not Clothing”, “There’s No Planet B”, and “Vegan Leather, Baby!” Shoppers can order it from the PETA US Catalog or from In the Soulshine’s online store, which will donate a percentage of all sales to PETA US’ vital work to help prevent animals from suffering in the clothing industry.

“Vegan fashion is the future!” says In the Soulshine founder Tanya Camilleri. “Animal skins are loaded with toxic chemicals to keep them from decomposing and are responsible for the slaughter of millions of living beings every year. It’s clear we must find more sustainable, compassionate ways to get dressed, which is why I’m so proud to partner with PETA on our exclusive #VeganFashion crop top that’s sure to inspire animal-friendly choices by style-savvy women everywhere.”

“With In the Soulshine’s PETA US tee, shoppers can take a stylish stand against cruelty”, says PETA Associate Director of Campaigns Ashley Fruno. “Today’s market is flooded with chic animal-friendly fabrics, from supple vegan leather to soft wool-free knits, so there’s never been a better time to revolutionise our wardrobes.”

PETA – whose motto reads, in part, that “animals are not ours to wear” – notes that in addition to being stylish and eco-friendly, vegan fashion spares animals immense suffering, from cows who are branded, castrated, and skinned for leather to sheep who are kicked and beaten in wool-industry shearing sheds.

For more information, please visit PETA.org.au.