Sydney – To encourage shoppers to cross wool off their shopping lists, PETA US has hit New York’s Garment District with a cheeky larger-than-life message from Australian model Stefania Ferrario: “Ewe Can Do Better! Wear Vegan.”
Ferrario – who is the face of Dita Von Teese’s lingerie line and has modeled for numerous other top brands both in Australia and in Italy – has a clause in her agency contract stating that she won’t wear any animal-derived materials in advertisements. In an exclusive video for PETA, she explains why sheep shearing should turn anyone off wool: “The workers are being paid for the volume of wool they’re producing, so when they’re shearing the sheep, they’re going really fast,” she says. “The sheep can end up having horrific gashes, bleeding, and then they’ll sew the sheep up without any anaesthetic.”
Since 2014, PETA has released 14 exposés documenting cruelty to sheep at 117 wool operations on four continents. The most recent wool-industry exposé – the sixth exposé of the wool industry in Australia, which produces 88% of the world’s supply for apparel – reveals that workers stood on a sheep’s neck, punched sheep in the face, kicked them, cut off swaths of their flesh, and left many with bleeding wounds. Data from the Higg Materials Sustainability Index show that because of the greenhouse-gas emissions created during its production, wool has a far greater impact on the climate than its vegan counterparts.
PETA – whose motto reads, in part, that “animals are not ours to abuse in any way” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.au or follow the group on Facebook or Instagram.
The PETA US billboard is located at 298 W 40th St, at the corner with 8th Avenue.