The Results Are In: Vegan Women Get More Hearts

Hinge Experiment Shows Vegan Women Get Way More Action

Sydney – A Valentine’s Day study has confirmed that compassion is one of the most attractive qualities a person can have. Ahead of the celebration of love, animal rights group PETA ran an experiment to test its hypothesis that vegan women are more appealing to the opposite sex than meat-eaters by pitting two nearly identical profiles against each other on the dating app Hinge, each running for a week in Sydney. The only difference? One account clearly belonged to a vegan and the other to a meat-eater.

In one profile, 23-year-old “Valentina” wore a shirt with the powerful slogan “Death Before Dairy” emblazoned across the chest, and in the other, her shirt said, “I [heart] Bacon” instead. Additional photos showed Valentina on the beach, showing off her “vegan” tattoo versus a “bacon” tattoo. The profiles used identical prompts, listing “My simple pleasures” as “Nature, spontaneous adventures and vegan food” versus “Nature, spontaneous adventures and bacon” and answering “What I order for the table” with “A vegan burger with fries!” versus “Anything with bacon in it!”

The study seems to confirm that men are more drawn to vegan women, as the vegan profile received over five times more “likes” than that of the bacon lover.

PETA's vegan profile got over 5 times more likes on Hinge!

A similar experiment that PETA conducted on Tinder in 2017 proved that the same is true when women are the ones doing the swiping. The results back then showed that vegan men got double the number of matches that their carnivorous counterparts did. And not just in Australia. When PETA UK and PETA US ran the same studies, the vegan profiles were also more popular, receiving approximately 50% more “likes”.

“For singletons looking to meet Mr or Ms Right, the evidence is clear: your chances are greatly improved by ditching meat, eggs, and dairy,” says PETA spokesperson Laura Jones. “It shouldn’t come as much of a surprise that when it comes to picking a partner, empathy, kindness, and compassion are high on the list of desirable character traits.”

PETA's vegan profile got over 5 times more likes on Hinge!

PETA – whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview – notes that in addition to sparing many animals daily suffering and a terrifying death, vegans are less likely than meat-eaters to suffer from strokes, diabetes, cancer, and clogged arteries. What’s more, vegan meals are also greener, as the meat industry is a leading producer of the greenhouse-gas emissions that contribute to climate change.

For more information, please visit PETA.org.au.

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