Thousands Join PETA in Urging Alexandra Australia to Ditch Fur

The Public Agrees: Fur Production Can Never Be Ethical

Sydney – As Alexandra Australia lags behind the rest of the fashion industry, continuing to sell fur and claiming it is sourced ethically, PETA has already gained the support of 6,715 consumers who want to see the Australian designer drop fur from its collections.

Despite being aware that animals on fur farms are confined to cramped cages where they suffer both psychologically and physically before being killed via gassing and bludgeoning – and sometimes even being skinned alive – Alexandra Australia continues to sell fur items sourced mainly from China and Europe. The company has also been informed that dogs and cats are used in China’s fur trade and that deliberate mislabelling of fur items means you never know whose fur you’re buying. Alexandra Australia was revealed to be selling mislabelled fur in May.

“It’s past time for Alexandra Australia to catch up with the many world-class designers which have banned fur,” says PETA Campaigns Advisor Mimi Bekhechi. “PETA’s supporters and other kind shoppers agree that no jacket, vest, or shawl is worth keeping animals in filthy, crowded conditions and barbarically murdering them for their fur. No one is buying the ‘ethical fur’ myth, and Alexandra Australia shouldn’t be selling it.”

China – the world’s largest supplier of fur – has no penalties in place for abusing animals on fur farms. Eyewitness footage taken on Chinese fur farms revealed that animals were being thrown, bludgeoned, hanged, and skinned alive. During a 2020 investigation by Humane Society International that spanned 11 randomly selected fur farms in Asia, investigators again filmed animals being skinned alive, including one bludgeoned and skinned animal who was clearly still alive and moving among the discarded carcasses.

Meanwhile, in Europe, investigative footage captured in Denmark, Finland, France, Italy, the Netherlands, Norway, Poland, and Sweden all revealed egregious cruelty and horrific conditions on fur farms. Subsequently, the industry continues to shrink. Already, Belgium, France, Germany, Ireland, Israel, Luxembourg, Norway, Slovakia, the UK, and many other countries have moved to end fur faming.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview.

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