Tove Lo and Her Dog Cuddle Up for ‘Adopt, Don’t Shop’ Campaign

For Immediate Release:

19 June 2020

Chart-Topping Swedish Singer Is Talking Adoption for New PETA UK Ad

Sydney – As animal shelters begin to reopen, Tove Lo stars alongside her rescued dog Elliotte in a new PETA UK campaign that proclaims, “Adopt, Don’t Shop.”

“Elliotte and I have a special bond,” the “Talking Body” singer explains. “My parents and I rescued him from the streets of Spain 10 years ago, and it was one of the best decisions of our lives. He went from being scared of everyone and everything to the most cuddly and curious little dog in just a few weeks. It was amazing to see that transformation!”

Every year, hundreds of thousands of dogs and cats end up in animal shelters. As a result, around 200,000 healthy dogs and cats are euthanised in Australia each year simply for lack of good homes. “So if you have the time, patience, and resources to provide an animal with a loving home, remember always to adopt – don’t shop!” says Tove. “And please support local shelters – they need our help now more than ever.”

The singer is part of a growing list of celebrities – including Sia, DJ Tigerlily, The Veronicas, Sir Paul McCartney, and P!nk – who’ve joined forces with PETA or its affiliates to promote kindness to animals.

PETA – whose motto reads, in part, that “animals are not ours to abuse in any way” – opposes speciesism, which is a human-supremacist worldview. For more information, please visit