For Immediate Release:

8 April 2020

Group Buys Stock During Market Slump to Push Companies to Ban Wool, Mohair, and Cashmere

Sydney – Amid the COVID-19 stock market downturn, PETA US has purchased stock in nearly two dozen companies – including Deckers Outdoor Corporation (the parent company of UGG), Burberry, Ralph Lauren, Urban Outfitters, Guess, and Capri Holdings (the parent company of Michael Kors and Versace) – in order to push them to ban wool, mohair, and cashmere.

“Today’s kind consumers care about animals and the environment and want to support companies that share their values and sell stylish, comfortable vegan jumpers and coats only,” says PETA spokesperson Emily Rice. “PETA US is heading to the boardroom to pressure retailers from Ralph Lauren to Urban Outfitters not to sell items that animals suffered and died for.”

A first-of-its-kind PETA exposé of the mohair industry in South Africa and a PETA Asia investigation of cashmere farms and abattoirs in China and Mongolia showed that goats were left with bloody, gaping wounds from the rough hair-removal process. They died in agonising ways: they were hit with hammers, and some were dragged by one leg onto the abattoir floor, where their throats were slit. And just recently, a shearer pleaded guilty to cruelty to animals after being caught beating sheep in the face with heavy electric clippers during a PETA Asia investigation of sheep shearing crews in Australia – the 13th investigation of the global wool industry that PETA and its international affiliates have released.

PETA US frequently purchases the minimum number of shares necessary in clothing companies in order to attend annual meetings, liaise with shareholders, and influence management decisions from the inside. The other companies targeted in this effort include Under Armour and Tapestry, Inc (the parent company of Coach NY, Kate Spade, and Stuart Weitzman).

PETA’s motto reads, in part, that “animals are not ours to wear”, and the group opposes speciesism, the human-supremacist worldview that animals are nothing more than commodities. For more information, please visit