For Immediate Release:
29 December 2016

Data Shows People Google ‘Vegan’ More Than ‘Paleo’ and ‘Gluten Free’

Sydney – It’s that time again when everyone is looking to make some healthy changes to kick-start the new year – but which diet is the most popular? According to Google Trends data, Australians are more interested in trying vegan eating than they are any other dietary lifestyle, including paleo, 5:2, vegetarian, and even sugar- and gluten-free.

While going vegan is by far the trendiest way to improve your health in the new year, “gluten free” had the second most searches – and “paleo” showed a year-long decline.

During 2016, Australians had the world’s biggest appetite for learning about vegan eating, as an analysis showed that Australia has the highest percentage of queries for the word “vegan” of all countries. It’s easy to see why: the arguments for leaving animal-based foods off our plates have never been stronger.

“Every single person who Googles the word ‘vegan’ is finding information that will not only improve one’s health but also help the environment and spare animals’ lives”, says PETA Australia Associate Director of Campaigns Ashley Fruno. “They say the best diet is the one you stick to – and with so many reasons to go vegan, you won’t want to let go of your new lifestyle.”

Around half a billion animals are killed every year in Australia by the meat, dairy, and egg industries. Meanwhile, the United Nations warns that a global shift towards a vegan lifestyle is necessary to combat climate change. In addition, diets high in cholesterol and animal fat are killing us, as consuming meat, eggs, and dairy foods is linked to an increased risk of obesity, cancer, diabetes, and heart disease.

Join in and try vegan for yourself! Visit PETA’s website and request a free vegan starter kit.

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