For Immediate Release:
28 December 2016

PETA Asks Australia’s Dictionary to Recognise Impact of Veganism on Australia’s Menus and Lexicon

Sydney – As 2016 wraps up, PETA Australia sent a letter this morning suggesting that the Macquarie Dictionary choose “veganise” as its Word of the Year in the Eating and Drinking category.

“Veganise” means “to make a vegan version of an animal-based meal or product” – and as PETA notes in its letter, veganising is on the rise. Guinness recently veganised its flagship stout by removing animal-derived ingredients from the production process, Ben & Jerry’s recently veganised its brand with new dairy-free flavours, and eateries such as Montezuma’s have veganised their menus with a plethora of animal-free options. In the last year alone, Google searches for the term “vegan” increased 32 per cent – and Australians are at the forefront of the trend, striving to veganise their lives more than people in any other country.

“From the dairy-free cheese on restaurant menus to Liam Hemsworth’s meat-free plate, ‘vegan’ is taking over”, says PETA Australia Associate Director of Campaigns Ashley Fruno. “PETA is encouraging the Macquarie Dictionary to make ‘veganise’ the Word of the Year and cement Australia’s place as the leader of the global movement toward meals that are kind to animals, the environment, and diners’ health alike.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that every person who goes vegan saves approximately 100 animals every year from daily suffering and a terrifying death in today’s industrialised meat, egg, and dairy industries. Vegans also enjoy a lower risk of suffering from heart disease, cancer, diabetes, and obesity than meat-eaters do, and they have a lower carbon footprint, too, as animal agriculture is a major producer of the greenhouse-gas emissions that cause climate change.

PETA’s letter to the Macquarie Dictionary is available here. For more information, please visit PETA.org.au.