Velour Bans Mink-Fur Eyelashes After PETA Push

For Immediate Release:

16 July 2020

Retailer Takes Action to Prevent Sensitive Minks From Being Caged, Killed, and Skinned

Sydney – Following a PETA campaign and e-mails from nearly 60,000 concerned shoppers, Canada-based beauty brand Velour has confirmed that it’s banning mink-fur eyelashes. In thanks, PETA US is sending it a box of delicious vegan chocolates.

The decision comes just after the two largest beauty retailers in Australia, Sephora and MECCA also banned eyelashes made from mink fur.

“An animal who is suffering on a fur farm doesn’t care whether their fur will be used to make a coat or eyelashes – when it comes to cruelty, it’s all the same,” says PETA spokesperson Emily Rice. “Velour’s compassionate and clever decision to join MECCA, Sephora, Tarte, Too Faced, Urban Decay, and other beauty giants in refusing to sell fur is yet another reminder that fur is dead.”

As PETA pointed out in its letters to Velour, fur used for false eyelashes comes from farms where stressed minks frantically pace and circle endlessly inside cramped wire cages and many suffer from infections or broken or malformed legs. Some animals even self-mutilate as a result of the intensive confinement, gnawing on their own legs or tails. At the end of their miserable lives, they’re gassed or electrocuted or their necks are broken. Despite this, Velour marketed its mink eyelashes as “ethically sourced”.

PETA – whose motto reads, in part, that “animals are not ours to wear” and which opposes speciesism, a human-supremacist worldview – is calling on Lilly Lashes to go fur-free.

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