For Immediate Release:

9 August 2018

NZ Designer Confirms She Uses Only Modern Faux Fur After PETA Campaign

Christchurch – Following pressure from PETA, Annah Stretton has confirmed that she no longer uses fur in any of her products. More than 7,000 PETA supporters wrote to the New Zealand designer urging her to renounce possum fur, and in 2016, PETA activists took the message straight to her doorstep when they staged a protest outside her Christchurch store and declared, “Compassion Is Always in Fashion.”

“Today’s kind shoppers want nothing to do with an industry that confines animals to cramped cages, violently beats them, and tears their skin off,” says PETA spokesperson Emily Rice. “By banning fur from future collections, Annah Stretton has done the kind thing for animals and consumers.”

And she’s not the only designer who’s decided to stop using fur. During the past 12 months, Versace, Gucci, Michael Kors, Jimmy Choo, Donna Karan, and John Galliano declared themselves fur-free, joining the likes of Stella McCartney, Vivienne Westwood, and other fashion giants in declaring themselves fur-free. More than 100 brands in New Zealand and Australia alone have pledged to PETA to be fur-free.

PETA – whose motto reads, in part, that “animals are not ours to wear” – notes that fur-industry cruelty isn’t limited to fur farms: raccoons, coyotes, and other animals are caught in the wild in steel-jaw traps that mutilate their feet and legs, and some try to chew through their own limbs in desperate attempts to escape. When trappers arrive, they stamp on, shoot, or bludgeon the animals to death. The fur industry also wreaks havoc on the environment, as the harsh chemicals used to keep skins from decomposing and phosphorous from the living animals’ waste end up in waterways.

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