For Immediate Release:

2 October 2019

CEO Confirms Compassionate Decision After Seeing Investigative Footage From World’s Largest Ostrich Abattoirs

Sydney – Australian fashion brand Bardot has agreed not to use ostrich feathers in its future collections after hearing from PETA about the plight of ostriches farmed for their feathers and viewing a video exposé documenting cruelty at the world’s largest ostrich abattoirs.

The graphic footage shows workers violently slaughtering ostriches by forcing them into stun boxes and slitting their throats in full view of their flockmates. Workers can be seen striking terrified birds in the face and laughing and joking as ostriches stumble over collapsed birds.

In its response to PETA, the company said it had been unaware of the abuse that ostriches endure for fashion. Its CEO, Basil Artemides, stated that “after becoming aware of these sourcing issues and post the feedback from our consumers we have cancelled, at substantial cost, all work in progress and future orders”.

PETA applauds the brand for taking swift action after being alerted to the issue. “More and more consumers are turning their backs on fashion items that spell suffering for animals,” says PETA spokesperson Emily Rice. “People have made it known that feathers are only beautiful on the birds they belong to, and we’re thrilled that Bardot has made the compassionate decision not to use them in its future collections.”

The horror of the “live plucking” of ostriches is also well documented. The birds are blindfolded and held down – which causes them to panic – before their feathers are pulled out of the follicle by hand or with pliers. Some are returned to cages, bleeding from their fresh wounds. Others are shot with a captive-bolt gun or electrically shocked and hung upside down, then their throats are slit and the blood slowly drains from their featherless bodies.

PETA – whose motto reads, in part, that “animals are not ours to wear” and which opposes speciesism, a human-supremacist worldview – notes that because ostriches don’t moult and therefore don’t drop feathers for collection, their plumes are obtained in one of two ways: by live plucking or by post-mortem plucking after they’re slaughtered for their flesh or skin. Both methods cause them to suffer immensely.

For more information, please visit