For Immediate Release:
27 June 2019

Two Major Brands Ban Cruel Cashmere Following Talks With PETA

Sydney – Following a PETA Asia video exposé, Australian Fashion Labels – whose portfolio includes the labels Finders Keepers, C/MEO Collective, Keepsake the Label, The Fifth Label, and Jaggar the Label – and Australian designer label One Teaspoon have both confirmed that cashmere will not appear in their future collections.

The decision comes after PETA provided the Australian designer labels with video footage of extreme cruelty to and the violent killing of cashmere goats in China and Mongolia, which produce 90% of the world’s cashmere. The footage shows workers holding down and stepping on frightened goats and bending their legs into unnatural positions. As workers tear out their hair using sharp metal combs, goats scream in pain and fear. Later, their throats are slit at abattoirs, and they’re left to die in agony.

“By committing to policies banning cashmere from future collections, both Australian Fashion Labels and One Teaspoon have made not only a compassionate decision but also a savvy business move,” said PETA spokesperson Emily Rice. “Nowadays, consumers are looking to buy from ethical brands that are kind to animals – and the planet.”

Upon viewing the video footage, One Teaspoon thanked PETA for bringing this issue to their attention, vowing never to use cashmere in their future designs.

PETA – whose motto reads, in part, that “animals are not ours to wear” and which opposes speciesism, which is a human-supremacist worldview – notes that goats used in the cashmere industry are gentle prey animals who suffer lasting trauma from having their hair torn out and eventually face agonising deaths when their throats are slit in abattoirs after their cashmere production drops.

Australian Fashion Labels and One Teaspoon join a growing number of fashion labels around the world that have turned their backs on cashmere, including H&M, ASOS, and Scotch and Soda.

For more information, please visit