VICTORY: PRICELINE MOVES TO DITCH BADGER HAIR FOLLOWING PETA EXPOSÉ

For Immediate Release:
7 February 2019

Footage Reveals That Animals Are Illegally Captured in the Wild, Violently Killed on Chinese Badger-Hair Farms

Melbourne After PETA shared a horrifying video exposé of China’s badger-brush industry with Australian Pharmaceutical Industries (API), whose subsidiaries include health and beauty giants Priceline and Priceline Pharmacy,the company has reassessed its use of badger hair and confirmed that it will avoid stocking make-up and shaving brushes or any other item containing the material in the future.

The PETA Asia investigation – the first of its kind – revealed that “protected” badgers are illegally captured in the wild using snares and other cruel methods. The graphic footage shows that these badgers, as well as others who were bred in captivity, are confined to small cages on farms before being violently killed for make-up, shaving, and paint brushes, prompting dozens of global retailers to ban cruelly obtained badger hair.

PETA Asia documented that one animal continued to move for a full minute after his throat was cut and that another was missing a foot, which the farm owner attributed to a fight with a badger caged nearby. Animals on the farms were held in tiny wire cages exposed to the elements, and the stressful conditions often led to injuries and severe psychological disorders.

“We commend Australian Pharmaceutical Industries for acting swiftly and compassionately to ensure its stock better reflects its customers’ demand for animal-friendly beauty,” says PETA spokesperson Emily Rice. “Buying or selling animal hair is never acceptable – no matter which animal it comes from – and that’s why business-savvy brands are pledging to ditch badger hair and stock a variety of soft, luxurious synthetic brushes instead.”

PETA (whose motto reads, in part, that “animals are not ours to abuse in any way”) urges all brush retailers and wholesalers to join API and as many as 45 other companies around the world – including Procter & Gamble, which owns The Art of Shaving – in banning badger hair.

For more information, please visit PETA.org.au.

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