Adelaide Billboard Reminds Shoppers that the Best Winter Accessory is a Warm Heart
“I am not a jumper or a chop. I’m a living being, just like you. Please, go vegan.”
PETA’s new billboard in Adelaide city centre urges passersby to see sheep as clever, sensitive individuals, not yarn factories. The billboard reminds shoppers that the best winter accessory is a warm heart.
PETA entities have now released 15 damning exposés of over 150 wool industry operations on four continents, including in Australia. In a world-first exposé of disingenuously named “ethical” merino wool from New Zealand, workers were filmed beating sheep with a ski pole and laughing at one sheep who was bleeding from an eye injury. One earlier investigation in Australia revealed a shearer painfully cutting into the vaginal prolapse of a ewe who was likely in labor before using her own wool to wipe up her blood. She and her lamb both died.
While we await the government’s ban on the cruel live export of sheep, we can all help sheep by choosing winter warmers made from plant wools.
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