Victory for Rabbits! Armani Goes Angora-Free

Posted on by Laura Weyman-Jones

Excellent news for rabbits! Following talks with PETA UK, the Armani Group – whose iconic brands include Giorgio Armani, Emporio Armani, EA7, and Armani Exchange – has confirmed that it has banned the use of angora in future collections. The company implemented a ban on fur in 2016.

Today’s socially conscious fashion consumers want nothing to do with an industry that rips the hair out of fully conscious rabbits’ bodies. PETA is celebrating Armani’s decision to extend its no-fur policy to include angora, and encourages all designers still using it to get with the times.

an angora rabbit

What’s Wrong With Angora

As revealed in a PETA Asia exposé, most rabbits used for angora are stretched across boards and their hair is ripped out as they scream in pain.

Others are tied up before their fur is cut or shorn, and their delicate skin is cut open by the sharp tools as they struggle desperately to escape. They typically endure this agony every three months.

Armani joins of other top brands – including Valentino, Gucci, Diane von Furstenberg, Calvin Klein, Burberry, Tommy Hilfiger, and Stella McCartney – that have committed to not selling angora after hearing from PETA entities.

Angora rabbit

What’s Next?

The demand for fur (including rabbit fur) has fallen over the years, so it’s time to put the last nail in the coffin of this barbaric industry in which animals are still being imprisoned, abused, skinned, and killed.

Alexandra Australia sells many fur items on its website – including jackets, vests, shawls, and keyrings – claiming that these items are “sourced following ethical guidelines”. But fur production can never be ethical. Join us in asking that the brand finally drop fur: